Jimmy Iovine Bicara Masa Depan Apple Music

Jimmy Iovine

Salah satu petinggi Apple yang menangani Apple Music, Jimmy Iovine, belum lama ini menjalani sesi wawancara bareng Billboard mengenai masa depan layanan musik streaming milik Apple.

Sebagaimana dilansir MacRumors, Iovine mengatakan Apple berencana mengembangkan layanan musik streaming hibrida yang merupakan gabungan antara teknologi dan musik (Apple dan Beats).

And what we’re going to do, what we’re doing now that hasn’t been revealed yet, is we’re building the right hybrid. And we believe it’s the right hybrid, and the combination of these things together, we’ll build a music service that is technologically and culturally adept.

Dalam pembentukan tim musiknya, Iovine mengatakan perlu 10 tahun untuk melakukannya dengan mengajak sejumlah orang terkenal dalam dunia musik, seperti Trent Reznor, Luke Wood, dan Larry Jackson.

“It took 10 years to develop this team,” he says of those around him at Apple, including Trent Reznor, Luke Wood and Larry Jackson. “The people from popular culture had to understand how to talk to engineers. It isn’t just them talking to record people; [otherwise] the engineer culture doesn’t understand what you’re talking about, doesn’t take you serious, and writes you off.”

Iovine juga menyampaikan pujiannya kepada SVP of Internet Software and Services Eddy Cue yang disebukannya sangat terbuka dan punya selera tinggi dalam musik dan seni.

Eddy Cue is incredibly natural; he’s gifted, because he was Steve’s guy, so he learned a lot about this and he’s very open and has a great feel for popular culture and media. So you put that team together, and you’ve got a shot.



Selain itu, Iovine juga mengungkapkan dirinya tidak berniat untuk mengambil alih industri musik. Sebaliknya, dia menyebut Apple hadir sebagai penghubung antara label musik dan artis.

Oleh karena itu, Iovine menyebutkan Apple bakal terus melakukan apapun yang mereka percaya terbaik untuk menghadirkan Apple Music lebih dari sekadar layanan musik streaming biasa.

We’re going to do whatever we believe is great. We are going to make a combination of tech and popular culture that is exciting and adept at both areas. So that’s what you’re starting to see. It’s going to have a voice. It’s not going to be just a utility – “Go here and get your music, good luck,” or, “We’re going to send you a list” – that’s great, but that’s not what this is. That’s not what this was, anyway.






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